Very cool, check it out. Basically for $1 a share you can trade futures on Politics, etc. For example you can trade based on who you thought would win the Presidential Election. They say by putting money on the line, the data is much more sufficient, as opposed to collecting data by polls. Should be interesting to see if this sort of Futures market amounts to anything in the future...
http://www.biz.uiowa.edu/iem/markets/
http://iemweb.biz.uiowa.edu/graphs/graph_PRES08_WTA.cfm
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